This is a character of a candy company, Fujiya. The character's name is Peko-chan. It is very famous character and has been loved by many Japanese children. This milk taste candy, Milky, is long-time seller. When I was a child, I love it. Peko chan is drawn on packages of some Fujiya's products.
Fujiya runs restaurant or cake shop. Peko-chan always stands in front of the cake shops. It is so cute. She changes her cloth in every season or events. For example, she wears Kimono in new year season.
I bought Milky yesterday. I sometimes want to eat it.
*She has a friend. His name is Poko chan. I found website of Peko chan and attach it. (It has no English.)